I turn rawfootage intohooks
Short-form creator and editor for brands that live or die on the first three seconds. TikTok, Reels, Shorts — concept, camera, cut, captions, sound design.Bring your own footage or I'll shoot it; either way it comes back as something people finish.
Nine cuts,
nine problems.
Hover any clip to roll it. Click to open the brief, the technique list, and the retention curve it actually pulled.
Same footage.
Different outcome.
The whole job, in one frame. On the left is what lands in my inbox. On the right is what goes out. Drag the handle.
Not just
the cut.
A finished short is a dozen decisions stacked on top of each other. These are the ones I make so you don't have to.
Shoot & direct
On camera or on location — I can film it, not just cut it. Framing the shot with the edit already in mind.
Hook engineering
The first three seconds, reverse-engineered from what makes people stay.
Kinetic captions
Word-by-word subs cut to the beat, not slapped on after.
Sound design
Foley, risers, silence held on purpose. The part you feel, not hear.
Colour grade
A consistent look across a feed — teal shadows, warm skin, no drift.
Motion graphics
Type that animates per syllable, numbers that count as they're said.
Cover design
The thumbnail that has to win the scroll before the video ever plays.
Long → short
One podcast or livestream, mined for a week of clips that stand alone.
Hook testing
Three different opens per concept, so the algorithm picks the winner.
Raw dump to
posted, in five.
No onboarding forms, no kickoff call unless you want one. The whole thing is built to get from your footage to a finished video with as little friction as possible.
- 01
Send the raw — or I shoot it
Drop me the footage — even a messy 4GB dump — or if you'd rather, I come and film it. Tell me what you're selling and who it's for. That's the whole brief I need.
- 02
Hook angle + price
Before anything's scheduled, I come back with the hook I'd build around and a flat price. No decks, no discovery call unless you want one.
- 03
First cut in 48h
You get a finished vertical — graded, captioned, sound-designed — in 9:16, 1:1 and 16:9. Usually within two days.
- 04
One round, dialled in
Notes come back as timecodes. I cut to them. On a retainer, revisions are unlimited until it's right.
- 05
Post + read the retention
You post. I read the retention curve and tell you what the audience actually finished — so the next one's sharper.
CAM A · MOHAMED ELSANNAN- Premiere Pro
- After Effects
- DaVinci Resolve
- CapCut
- Photoshop
- Audition
I'm Mohamed — I shoot and cut short-form video, and I care about one number: how many people are still watching at second three.
I've spent the last few years making nothing but vertical video — the kind that has to earn attention before the caption even loads. Beauty brands, founders, record labels, coffee shops. Sometimes I'm behind the camera, sometimes I'm cutting footage you send — same job either way: find the hook hiding in the dump and build everything around it.
I'm not a generalist who also does Reels. This is the whole practice — from the framing on set to the first frame, the cut on the beat, the caption that lands a half-second early, the sound design nobody consciously notices but everybody feels.
What they
say after.
A view count is a number. This is what the people who sent me the footage said once it was posted.
He opened on the objection instead of the logo and our watch time tripled overnight. First editor who actually understood the platform, not just the software.
We were sitting on a year of podcast episodes doing nothing. He turned each one into five Shorts that outperformed the full episode. It's not close.
The agency gave us a beautiful 30-second film that died on Reels. Mohamed re-cut it into something that survives a thumb. 8.9M views on the recut.
Fast, unbothered by messy footage, and he sends back a retention read every time. I stopped briefing him — I just send the raw and it comes back better than I imagined.
What it costs.
Retainers get priority in the queue and a shared board. One-offs are billed per finished video. Everything below is delivered in 9:16, 1:1 and 16:9 unless you tell me otherwise.
Starter
One brand, one channel, a steady drip. Good for proving short-form works before you commit.
- 8 finished videos / month
- 2 revisions per video
- 72h turnaround
- Vertical + square delivery
Signal
The one most brands land on. Enough volume to actually learn what your audience finishes.
- 20 finished videos / month
- Unlimited revisions
- 48h turnaround
- Hook testing: 3 opens per concept
- Shared board + monthly retention read
- All three aspect ratios
Always-on
Daily posting across every platform, plus first call on my calendar when something breaks.
- 45 finished videos / month
- Unlimited revisions
- 24h turnaround
- Concepting + scripting included
- Weekly retention read
- Priority in the queue
The usual
questions.
If yours isn't here, message me — I'd rather answer straight than have you guess.
Do you write scripts, or just edit?
Both, depending on the package. On the higher tiers I'll concept and script; on the base ones you bring the footage and I build the edit. Either way the hook is on me — that's the part that decides whether anyone watches.
What's your turnaround?
48 hours is standard for a single video. Retainer clients get 24–72h depending on the tier, and priority in the queue when something's time-sensitive.
Do you shoot, or only edit?
Both — I shoot and I edit. I can come film it, or work from footage you (or your creator) already have: phone, camera, screen recording, whatever. Either way it comes back as something people finish.
What do I actually get back?
A finished vertical in 9:16, plus 1:1 and 16:9 versions unless you tell me otherwise — graded, captioned, sound-designed, and ready to post. Cover frame included on request.
How do revisions work?
One round on per-video work, unlimited on retainers. Send notes as timecodes and I cut straight to them — no long threads.
What niches do you work in?
Anything that lives on the first three seconds — beauty, DTC, founders, music, food, finance. If it's short-form and it needs to hook, it's in scope.
How do we start?
Message me what you're selling, who it's for, and a link to the footage. I'll reply with a hook angle and a flat price before anything's booked.